News Flash with Multimedia Tool

The objective of my creation was to draw in the audience. I wanted the audience to be able to have a visual that grabbed their attention and made them want to visit the website. There is a saying, a picture is worth a thousand words. I was trying to get my audience to view the picture and hopefully it speaks for itself.

I chose using a picture advertisement over other forms because this is what I felt would draw in the audience the most successfully. My press release is about getting honest and trustworthy news; so, I felt the way to show what I meant was through an advertisement. News ads tend to grab your attention with headlines. They make you want to read the article or go to the website. This is what I was trying to accomplish when choosing an ad for my multimedia tool. I didn't feel a video or screen shots would have quite the same effect. I think simple but flashy makes it easier for the audience to become engaged. Plus, in today's society the attention span of the average person is minimal. I was afraid a video or demonstration would cause people to lose interest. I wanted something everyone could understand.

I feel the ad enhances my message because it says what my press release says but in fewer words and very simply put. There are a lot of people in the world who are visual learners. Just reading my press release, no matter how catchy it is, won't draw in everyone. Seeing a bright, flashy, picture that states the purpose provides the viewer with more to work with. It gives them more to base their opinion on. If the article itself doesn't grab your attention right away the picture probably would. The picture ad is simple. It tells what the website it about and gives the link to the site, hopefully pulling the viewer in and making them want to see more items such as this on my site. Since you never know what type of person will be viewing the press release I felt it was better to keep it simple. This way everyone from a high school level to a graduate level can understand.

Picture retrieved from http://makebpdstigmafree.files.wordpress.com/2013/05/news-flash.png?w=630&h=420

Photo editing performed using www.pixlr.com/editor